The Old Monk

Drinking Alcohol is injurious to health – But when it comes from an Old Monk we try to oversee the hazards and count the virtues . The monk commands immense respect and loyalty since 1954 and that certainly makes it the most iconic dark rum brand in the world. The short & stout shouts out loud !!!

Just like the migratory birds hunt for new habitats from far west in our country – this Old Monk does a soft launch every year with all the loyal audience early October and delves deep in consumption till we play Holi and start guzzling chilled cousins originating from hops and yeast . The parting in the summers is like a beating retreat with full respect and awe – Too hot to handle actually in summers – We only say buy to meet again ! The Rum and cola may make some guest appearance in your guts but we deliberately hold the throttles till winters – We obviously don’t like to dilute the real Monk !

Winters evening huddles are actually synonymous with the Monk. The smooth nectar rolling down the throats just ignites the bond to get the best of the camaraderie. The monk loves bonfires, he loves to sit in open under the starry nights and if you are lucky enough to carry The Monk to riversides and mountains on a starry night – It is an enlightening experience all together - so many of you will swear by it . The songs from Gulzar or the likes in the lyrical world do the rounds and we love to rediscover the same songs again and again with closed eyes and dancing gestures . Time stops and the clock starts ticking only after the last drop is poured with full one eighty degree test of the nozzle…why should we waste the Monk !

The monk comes festooned with medicinal benefits as well – from grand father to father to son- the common cold was never valiant enough to sustain a monk’s shot with luke warm water in the night . The cold disappears and the monk finds a new human monastery and the fan club keeps on growing with testimonials! The Christmas cakes become smoky and crunchier with almonds and raisins soaked in RUM and it leaves everybody innocently happy even if you are below the legal age in the battle of the bottle. The spirit in the monk is somehow spiritual!

The monk is a true emblem of equality –The winters sets in and the Monk is back as collectibles with every seasoned individual – If you have spent some time in hostel (read- in front of girls hostel), the scotch will sublime and malts will melt to give way to the experienced hands of the Old Monk . The handshake with past is like an exotic spa to you mind and soul- The monk simply holds your hand and escorts you to past with its aroma and smell – The monk is beyond any competition to change 😊

All drunk and guzzled the bottle – Please don’t throw – use it to grow money – Yes the monk loves to grow money plants and difficult to find any other admirable bottle without a dispenser – so keep collecting the trophies and make this planet green ! The monk is also plant-thropic 😊 After all Old Monk does not fit into a regular alcohol category!

Statutory Warning- Drinking alcohol is injurious to health.